Why Use Pinterest for Business 2020 - Pinterest Marketing

Why to Use Pinterest for Business 2020

Did you know that Pinterest can drive to your website thousands of page views of free organic traffic primarily from the United States? Learn from this article if you can get Pinterest traffic to your website or blog or type of business and choose the right Pinterest strategy.

Reason #1 Pinterest for Business

Why I think Pinterest is such a great platform to promote your business? The main reason is because Pinterest doesn’t try to keep users all the time inside their platform, to the contrary, Pinterest lets you add a link to your website from every image you publish on your boards.

If you know anything about another very popular social network like Instagram, there you can only have a link from your profile and from stories. And stories don’t last more than 24 hours. So if you want to get some traffic from Instagram, you have to really hustle every single day and publish new stories and there is a problem for those Instagram user whose followers are less than 100. Because they can't generate links for their post etc.

Reason #2 Pinterest for Business

The second reason why I think Pinterest is very excellent for businesses is because you are investing your time in a long-term success. Each pin you saved on the platform, has a chance to go viral but not only that; it can also be found on Pinterest months and sometimes even years after you published the pin, in Pinterest search results.
As a planning platform, it’s natural for Pinterest to be a long term marketing strategy. Users go on the platform to learn something new, plan an important occasion, and get inspiration. This means that most of the time they save your content, come back to it later, and then act on it. That’s why it usually takes a few months 3-5 to be exact for you to start seeing significant growth in website traffic, email subscribers, and sales.




However, your content still has the potential to go viral on Pinterest, I’ve experienced it myself. Here are four tips to increase the chances of that happening and set your business up for long term Pinterest success.

Reason #3 Pinterest for Business

And the other reason I have to mention here is that Pinterest could be the best option for a lot of businesses and people who are not ready to put themselves out there in other formats. Like if you don’t want to create video because let’s face it, it is 100 times easier and faster to create an image for Pinterest than a video for YouTube. If you don't see yourself making Instagram stories every day just to get some likes and a few clicks to your website, then perhaps Pinterest which is something in between a social media and a search engine, is the best place to get traffic from in addition to Google. 

And I have to tell you that Google, as much as I love Google traffic, is a tough-nut-to-crack. You will not get a ton of organic traffic from Google in the first year or two of building your website. You’ll need a lot of time and effort building backlinks. On Pinterest you can start getting a decent amount of traffic right away, literally from the first month being on this platform. 

What kind of niches and business are doing well on Pinterest?

If you know a little bit about me, I am a Pinterest marketer through the experience I first gain on this platform running traffic to my blogs. 

Pinterest for Business Blogger

Pinterest works great for bloggers because it drives mostly traffic from the United States, and it helps making more money for each 1000 of visitors to the site. But that also means that whatever your business is, even if you are far from the blogging world, you can leverage Pinterest audience that’s so valued by ad networks because of their buyer intent and high average household income.
I’ve had months with over 120,000/month page views and about 60% of the traffic was coming from Pinterest. And lots of other bloggers even complete beginners are leveraging Pinterest traffic because you can get traction on this platform so much faster than on Google.

I’m not going to lie to you that every possible niche on Earth is a good fit for Pinterest. If you have a local car rental business, I think the best place for you is Google because people will not look for this type of services on Pinterest.

But let me show you some of the niches that are very popular on Pinterest. 

If you have a Pinterest account, you can check this data and all the details for yourself too. So, we go to Audience Insights and then to the tab All Pinterest users. 

These are the top niches on Pinterest very broadly defined but on the right side you can also see more specific topics inside of each niche. 

Now that I showed you that there are lots of niches that do really well on Pinterest, I need to also mention what kind of business can hardly be a good fit.

Conclusion

If you are promoting events that are happening only once in a specific place, like concerts for example, Pinterest is not going to help you much because as a search engine, it will take time to index your new pins and start ranking them. By the time you can get any traffic from your pins, the event will be history.