Google Keyword Planner

We start in the Google Keyword Planner, where you can actually focus on the top keywords in your local market for the services you provide. When you consider Google Ads for small businesses and local businesses, you want to have a focus on what people in the areas you serve are typing in. Google is so targeted because you can put your advertisement in front of potential customers who are actively seeking the services you provide.

One of the best parts of the Google Keyword Planner is that you can use the Grouped Ideas option to come up with Ad Groups for your business. Rather than going keyword by keyword and building ad groups, you can use grouped keywords and create Ad Groups based on the keywords that people are typing in. Organized campaigns are one of the most important options when it comes to improving your quality score and driving conversions.

Once you have your grouped ideas created, you can start using the forecast options to get some forecasts for your campaign. Forecasts are important because you can see how much it will cost for the keywords you are targeting as you set-up your campaign.

You can click on create campaign to actually launch your new campaign with your selected budget. We will skip ad creation for now, and what I like to do next is add modified broad match keywords to your ad groups. Modified broad match keywords will help you expand your campaign to reach all sorts of customers, regardless of what they search. You don't want your keyword match types to be too broad, but you can reach the right customers at the right time with our strategy.

You can also go to your Campaign Settings to ensure that you are optimizing for leads like phone calls and form fills. This will help you drive the best possible results for your business.

Once you add modified broad match keywords, you are ready to start creating responsive search ads in each ad group. With Responsive search ads, you can make sure that you are targeting people as they are typing in your targeted keywords across ad groups. We cover Responsive Search Ads in this tutorial and how to paste your responsive search ad across additional ad groups. You can continue to create more Responsive Search Ads and Expanded Text Ads to get the most out of your campaign.

After that, you need to optimize your campaign, once you start collecting more data and getting information about conversions. Google Ads for Local Businesses and Service Business can be difficult to figure out, but it is worth the investment for a small business.