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Affiliate Marketing by Amazon Native ads

amazon native ads

Affiliate Marketing by Amazon Native ads

Amazon Associates introduced the new card format for Native Shopping Ads. The new Card format is available for the Custom variant of Native Shopping Ads through the Amazon Site-stripe. The Card format allows you to display a single product in a simple, responsive and mobile-optimized ad unit. You will be able to insert this ad unit into your articles and further boost overall page RPM through information like image, real-time price, ratings as well as a dedicated “Buy Now” button.

What ARE Amazon Native Ads?

Amazon Native ads are a block of java-script code that you add to your web page that 'automatically" create ads like this on your page:

The CTR (click through rate) will be high if you place the native widget within your article. If you are focusing on the specific niche, try to place it on the top or before the post. Make sure the native widget showing the ads that matches your content. Many people assume that Amazon native ads are not working well. No it is not true. Last month, I experimented with the native ads. I got the 235 clicks and 14 conversions in a month. My mistake is I didn’t select the high price products. This is the widget I placed on my site.

Later when I placed high prices products, the performance went down. The Amazon native ads converts well for the targeted traffic. In the above example, I targeted only US audience. It is important to know your audience first. The amazon affiliate marketing is one of the best earning option. If you plan well, you can earn well with their native ads.
Affiliate Marketing by Amazon Native ads

This post contains affiliate links and I will be compensated if you make a purchase after clicking on my links.

Types of Amazon Native Ads

Add Native Shopping Ads to your site. Native Shopping Ads provide highly relevant and dynamic product recommendations in a stylishly designed and responsive ad unit that can be placed at the end of content or within the content to create a more compelling visitor experience and shopping opportunity.

There are three types of Amazon Native Ads that you can use, and one specific Native Ad type that I believe is the whole reason behind offering affiliates a flat 12% commission during the month of November.

1. Recommendation Ads

Place Recommendation Ads in product article pages to automatically display relevant product recommendations from Amazon based on your page content and visiting users. These types of ads give the publisher much less control over the products shown to their readers, BUT, THIS Native Ad type that is the reason behind offering Amazon affiliates the flat 12% commission on sales generated through Native Ads throughout the month of January.

Native Recommendation Ads use the content from your page to display products shown in the Recommendation Ad block.
Your only “control” over these ads are the fallback product keyword phrase your choose when creating the Native Ad code and by the other Amazon products you talk about and link to within your post content.

2. Search Ads

Easily drive product recommendations using Amazon Search by just specifying key phrases. The search ads option for Amazon’s Native Ads do not offer you, the publisher, as much control as the Custom Ads, but the products shown are still very relevant to the content of your post.

When To Use Search Ads
Search Ads are great for blog posts where you don’t necessarily need exact/specific products shown in your ad block, but you do want a certain TYPE of product shown.

You also know that these ads will update with the best products from Amazon based on their criteria.

3. Custom Ads

Handpick your favorite products that you would like to promote and place the ad unit within your product article posts. With Amazon’s Native Custom Ads, you literally choose the specific products that are shown in the ad block. You type in the type of product you are looking for (just as you would do from the main Amazon search bar) and then scroll through and click to choose the exact products you want to show in your Native Ad block. It is flexible, elegant and adds to your content. e,g: Top Men’s Running Shoes.

When To Use Custom Ads

These types of Native Custom Ads are best for those that need very specific products to show in order for the ads to be 100% relevant to the content of their page.

Getting started with Amazon Native Shopping Ads:

How to create ad codes for Native Shopping Ads

Implementing ad codes on your Blogger or WordPress site (or any other website)

If you have an existing Amazon affiliate account, you can get started right away. If not, you will need to apply for one first.

Head over to Amazon associates page Login. Go to the products linking and select Amazon Native ads shopping  & click on “Create Ad Code”. You can select from three ad types & for this tutorial I have selected "Recommendation Ads" and "Search ads".

On the next page, you have the option to select categories from which you want the products to be displayed.

Amazon display ads configuration
As you can see in the above image, I have selected the categories which are relevant to my blog. Once you have done this, scroll down & configure the rest of the options which are pretty straight forward.
Configuring Amazon display ads
Once this is done, all you need to do is place the ad codes on your blog. If you are using WordPress, you can use the plugin Ad Inserter. This is a free plugin & will allow you to place ads anywhere in your blog.
Here is how I have used blogger to place Amazon ads within my content:
Note: If you are going to place Amazon Display Ads on multiple different websites, I suggest creating a tracking ID for all of your blogs. This is going to be pretty useful when measuring the performance of each blog.

And Why YOU Should Absolutely Use Native Ads

Have you ever looked at a product on the Amazon site and then suddenly that exact product is showing to you in your Facebook feed and on other websites, etc?
It seems that product you looked at is being recommended on EVERY site you go to. That is called ad "re-targeting".
Amazon knows you looked at that product by info in your web browser nothing creepy or wrong, just how all ad re-targeting works. Then, Amazon makes sure you continue to see that product so you come back and buy it. LOTS of eCommerce sites do this.
In fact, Way-Fair got ME and I know what’s happening.
Re-targeting WORKS
One night, I was browsing the Way-Fair site and looked at this foyer table thing that I just loved.

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I am full time Blogger and Web Developer, and taking interest in internet marketing. I shared what I learn. I experiments with the internet and shares my knowledge with others. Sharing is carrying.